“Our Clients are out of business if they don’t have leads!” This demonstrates the importance of lead generation for any business. Whether you are a small business owner or a sales head at a 100+ person sales room, lead generation is essential and tricky at the same time. Why? Nowadays, businesses have countless ways to reach their potential customers, such as through social media, paid ads, email marketing, traditional marketing, SMS, and MMS. However, SMS lead generation is a tool that stands out because of its simplicity, effectiveness, and pocket-friendly nature.
Undoubtedly, email inboxes are overflowing, and social media feeds are endless; however, text messages have positioned themselves firmly. Using SMS to generate leads can be an excellent companion for finding new clients. Through SMS, you can reach your potential customers directly and have a high chance of your message being read.
According to the study, SMS offers 95% open rates and 45% response rates, which is almost 200% higher than the response rate received through phone, email, or any other communication channel. High open rates ensure that your target audience will see your transactional and promotional messages. In summary, its high open rates make it an effective lead-generation channel.
As SMS directly reach your customers’ pockets immediately, they give you an opportunity for real-time interactions with potential customers by creating a personal touch. We can send promotional or follow-up messages to allow you to engage with your leads when they are most interested. This increases the chance of conversion.
We can generate and scale leads easily via SMS. Whether targeting a specific audience group or launching a national campaign, SMS can handle everything by maintaining personalization and text message relevancy.
Let us be honest. Do you open and read every email? Like you, many people do not check their e-mails regularly or do not prefer to use social media. However, almost everyone has a mobile phone. Therefore, take advantage of it and have us start sending text messages to your prospects.
Using the right SMS lead generation software and platform allows us to automate and schedule your messages and even track various SMS metrics like engagement rate, open rate, and click-through rate, etc.
We use our analytics tool to monitor your campaign’s performance through key metrics such as open rate, conversion rate, and click-through rate. Based on these data, we can refine our strategy.
Through the clear CTA, encourage leads to take the next step, such as request for a free guide.
In summary, with the perfect combination of automation + personalization + on-time messaging, text leads to customers.
Precious Metal Marketing
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